Let’s do a little pop quiz: which of these candles would you rather buy, the set on the left or the set on the right?
We’re guessing you picked the ones on the right.
What about this ring, which one is more appealing to you?
We’re going to go out on a limb and say the ring on the right is more attractive, and gives you a better idea of what you’re really looking at, than the unfocused ring in the photo on the left with the loud color background.
One more photo set to choose from- this package of magnetic stickers.
Again, the picture on the right shows you exactly what you’re getting–with true colors and no glare–and the one on the right is harder to see, off center, and less attractive.
These pictures were taken with the same camera, at the same time of day, in the same house, using only household items and no special backdrops, and the photographer is an amateur. Only minor adjustments were made in how they were shot, but as you can see, the difference between the pictures is like night and day!
Your product photos are not just your first chance to make an impression, they are usually your only chance. With the sheer number of products available for sale on the internet, consumers will either be drawn in or turned off by the product photos–and they usually make the decision in a split second. Your product photos make the difference between clicking through and moving on.
We have lots of in-depth tips for how to take better product photos here. Look at your product photos with a critical eye, and ask a few trusted friends or family members to do the same and give you some feedback. Here are some questions to consider when you’re judging the photos.
- Are the pictures appealing? Do they make you want to own the item shown?
- Is the photo in focus on the object? Can you make out all the important details?
- Do the photos look clean? Is there anything distracting in the background?
- Does the photo show the accurate color of the product?
- Do the photos show the product from every angle? Remember, you can have one primary image for each item and five photos total. Here is a helpful article on optimizing your product images.
- Are the photos sized correctly? Because of how the pictures display, the best option is a square photo. For more information on resizing, we recommend you read this.
Aside from our own photo tutorial, there are literally thousands of photo resources on the internet to help you get up to speed with your product photography. You don’t need a fancy camera or lots of skill- just a little patience, a little knowledge, and a little practice. When you’re selling on Facebook, a picture isn’t worth a thousand words–but it might be worth a thousand sales.
Do you have any product photo tips to share? Let us know in the comments so we can pass them on to others!
