Today we shine the Seller Spotlight on TuTu Cute a Payvment seller that knows how to keep their Facebook fans engaged. Deann Kump founded Tutu Cute in November 2011 and opened a Payvment store shortly after.
TuTu Cute is the latest in our occasional series featuring in-depth interviews with sellers. If you’re interested in being spotlighted, email us at community@payvment.com with a short note about your business and your experience with Payvment.
Please give us a quick overview of your company background, and how you got started.
I opened my boutique Tutu Cute LLC on November 14, 2011. I am a stay at home mother of two sons and a daughter. I wanted to do some kind of business of some sort.. I have 2 older boys so once I had my baby girl I just fell in love with the products.. so I decided to try it.
Once I received my products a few friends told me to open a Facebook account…boy was that the best move I ever did! The business grew and grew.. then as I researched other boutique stores on Facebook I stumbled across your company.
Why did you open a Payvment store?
Shoppers are already on Facebook so it makes it very easy for them to buy without having to log off and go to another website. They can easily purchase directly from Facebook.
How has Payvment helped complement the social media activity you were already doing?
I love it! It makes it so easy for my customers to see my great products and purchase them at the same time! It is very beneficial to my business! Sells have boomed ever since! I love the store, the shopping cart, the simplicity of adding items and the promote button. The promote button by far is my favorite feature!
After opening my store it went crazy now I have customers from Paris, California, North Carolina, South Carolina, and all over the United States.
It’s been a huge thing for me. I would not be remotely successful without Facebook and Payvment.
In only 4 months I generated over 800 fans that like my page.
How do you like the new features we released with timeline?
I love the new display with the full page of products. It makes it easy for my customers to discover new products. The Shop Now tab is much more clear and easy to find with Timeline.
What tips or tricks would you share with someone who’s just starting to sell through Payvment?
I have a few different things I do on my Facebook page that I recommend to other sellers. One of them is “Triple Trivia Thursday.” Every Thursday I post 4 questions or a brain teaser for my fans to answer. I then select a winner each week who gets some free gifts. It drives a lot of participation in my store in fact, I get an average of about 45 comments on each Trivia post. Every Thursday my fans come back to try and win!
I upload lots of large product photos to my Facebook Timeline and always include a link to my storefront under each picture. My fans love this.
Also, free shipping is a great way to increase sales. When I implemented free shipping I went from having 15-20 orders a day to having 30-40 orders a day. It is surprising how much free shipping really makes a difference.
I love the discount feature so I can do 10 or 15% of all orders.
Thanks to Tutu Cute for taking the time to share their story! You can visit their Payvment Store here. If you’re interested in being spotlighted, send an email to community@payvment.com with a description of your business and your experience with Payvment.

















